Organic Island Baby was born on Waiheke Island New Zealand 2005 after the birth of my 4th baby was about a year old. Now 7 years later and 2 more babies we have come a long way. Still the focus is pure organic clothing and Fair Trade natural parenting products.
As a life-long sufferer of eczema, I have sought for natural clothing rather than synthetics.
In my search, I have managed to find clothing for myself but once I became a mother, I discovered that 5 out of my 6 children are also affected by eczema.
I’ve always been interested in nutrition and believed in organics, seeking healthy options, to help heal myself and keep my children healthy. With research, the extremely toxic processing involved in the apparel industry made me realise that food alone couldn’t help the sensitive nature of young allergic skin.
Imagine my delight when I started searching through the Internet to discover that there are indeed organisations that are totally committed to manufacturing & providing quality pure organic cotton clothing, nappy systems and toys for children that help allergy sensitive skin.
Then the rest was a journey of discovering great local and international products for parents wanting natural options with a conscious.
After we opened our retail store in Devonport in 2008 realised what gift buyers and parents really wanted from organic cotton clothing. So I went back to my roots in fashion design started imp`ish brand. Designing a collection and then closed the store to launch our range in 2010 into the Australia and New Zeland market.
I have been asked many times why I started my own business considering the busyness of my life. This is my distraction and passion!
It’s important to identify what’s your passion and pursue it; whether it is dancing, reading, gardening, education whatever helps keep a more healthy and sane you. Do a little bit of it every day as this will contribute to your world. A little bit of it every day to help you grow as a human being and make your children’s future there world a place they too will love, by how you show them.
Much Love
Joanne
2012